Privacy Policy

AMA Rider (“we”, “our” or “us”) is a membership organisation for ATV, motorcycle, PWC and trike enthusiasts. Membership to the AMA Rider entitles persons to the benefits offered by the Automobile and Motorcycle Association Ltd. AMA Rider provides the content on this website (the “website” or the “Content”). 

This Privacy Policy (Policy) outlines the way in which AMA Rider collects, holds, uses and discloses personal information.

The terms used in this policy are defined at the end of this Policy.

By using our websites, applications and services, or otherwise providing us with your information, you consent to us collecting, holding, using and disclosing your personal information as described in this Policy. If we are not able to collect, handle, use and disclose personal information about you as set out in this Policy, we may not be able to provide you with our services or with access to our websites or applications.

What personal information do we collect? 

The information that we collect depends on the nature of your interactions with us. We collect both personal information and non-personal information. In this Policy, personal information has the meaning given to it in the Privacy Act 1988 (Cth), and includes information or an opinion, whether true or not, about an identified individual or an individual who is reasonably identifiable.

We may collect personal information about:

  • our members, business associates, potential clients and their team;

  • other individuals in the course of acting for our members, business associates, potential members;

  • our suppliers, sponsors, affiliates and their employees;

  • our employees, partners, contractors, former employees, former partners, former contractors or prospective employees, contractors or partners; and

  • other people who come into contact with AMA Rider.

In general, the personal information we may collect and hold includes name, date of birth, contact details (including email addresses), username and password (as applicable), personal preferences, payment details, testimonials and feedback, and other information which assists us in conducting our activities, providing and marketing our services and meeting our legal obligations. 

We may also collect and process non-personal information provided to us by your browser when you visit our websites or use our applications, for example, the website you came from, your location information, IP address, web browser and/or device type and the time and date of access.

How do we collect and hold personal information? 

We will generally collect personal information:

  • from you directly when you provide your details to us;

  • from you indirectly through emails, forms, registration and attendance at events, business cards, online queries and telephone conversations, and through use of the services available through our websites, applications and social media channels (including our blogs, Facebook, Twitter, LinkedIn, Instagram, YouTube and similar sites); and

  • from third parties in some instances, for example, we may use third parties to analyse traffic at our website, our blogs and social media channels, which may involve the use of cookies. You can control your browser settings to limit the collection of cookies by us; however, if you choose to disable cookies, you may not be able to use certain features of our website. 

How do we protect personal information? 

We will take reasonable steps to protect the security of personal information. Our team are required to respect the confidentiality of personal information and the privacy of individuals. We take reasonable steps to protect personal information held from misuse and loss and from unauthorised access, modification or disclosure, for example by use of physical security and restricted access to electronic records. Where we no longer require your personal information, we will take reasonable steps to destroy or de-identify it.

Why do we collect, hold, use and disclose personal information? 

In general, we may collect, hold, use and disclose your personal information for the primary purposes for which it was collected, including:

  • to conduct our operations;

  • to provide and market our products or services;

  • to communicate with you to provide or promote our products or services;

  • to purchase goods or services;

  • to help us manage, develop and enhance our services, including our websites and applications;

  • to comply with our legal obligations; and

  • to administer, maintain, support, and provide upgrades to, our services and applications.

We may also use and/or disclose your personal information for other purposes which you consent to, or which are required or permitted by law. This may include for a secondary purpose that is related to a purpose for which we collected it, and for which you would reasonably expect us to use or disclose your personal information.

If at any time you would like to unsubscribe from receiving future content, surveys, features or other marketing information or communications, we include in all electronic messages a statement to the effect that you, as the recipient, may send an unsubscribe message to us using the contact details provided in that electronic message. Otherwise, you can contact us at any time to unsubscribe or update your preferences.

Who do we disclose your personal information to? 

 We may disclose your personal information (including, in certain limited circumstances, your sensitive information) for the purposes for which it was collected (as described above) to:

  • other members of AMA Rider or related businesses to facilitate activities for benefit, save for when we are precluded from doing so due to specific obligations in respect of confidentiality;

  • entities who assist us in providing our services (including hosting and data storage providers and debt collectors);

  • social media channels on which we have a presence; and

  • where we are required or authorised to do so by law.

Are we likely to disclose your personal information overseas? 

We may disclose your personal information to the following overseas recipients:

  • to other members of the AMA Rider, save for when we are precluded from doing so due to specific obligations in respect of confidentiality;

  • to other companies or individuals who assist us in providing services or who perform functions on our behalf;

  • to regulatory authorities;

  • to anyone else to whom you authorise us to disclose it; and

  • to anyone else where we are required or authorised by law to do so.

Links to other websites 

We may provide links to other websites operated by third parties. We make no representations or warranties in relation to the privacy practices of any third-party website, and we are not responsible for the privacy policies or the content of any third-party website. If you visit these websites, they will be governed by their own terms of use (including privacy policies).

How can you access and correct your personal information? 

Subject to the exceptions set out in the Privacy Act, you may seek access to and correction of the personal information which we hold about you by contacting our Administration Officer at  We will require you to verify your identity and to specify what information you require. If a fee is charged for providing access, you will be advised of the likely cost in advance.

How can you make a privacy related complaint? 

If you have any questions about privacy-related issues or wish to complain about a breach of your privacy or the handling of your personal information by us, please contact our Administration Officer at We may ask you to lodge your complaint in writing. Any complaint will be investigated by the CEO and you will be notified of the making of a decision in relation to your complaint as soon as is practicable after it has been made, usually within 30 days.

If we are unable to satisfactorily resolve your concerns about our handling of your personal information, you can contact the Office of the Australian Information Commissioner:

GPO Box 5218

Sydney NSW 2001


Tel: 1300 363 992

Updates to this Policy 

This Policy will be reviewed from time to time to take account of new laws and technology, changes to our operations and practices and the changing business environment. The most current version of this Policy is located at and can also be obtained by contacting our Administration Officer at


In this Policy:

AMA Rider means AMA Rider Pty Ltd (ACN 137 189 998);

personal information has the meaning given to it in the Privacy Act, being information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information is true or not, and whether the information or opinion is recorded in a material form or not. Examples of personal information include an individual’s name, address, telephone number and date of birth;

sensitive information means certain kinds of personal information defined by the Privacy Act which is subject to stricter controls. Examples of sensitive information that we may collect from you through providing information and other services to you include: 

(a) health and medical information; and 

(b) criminal history.